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广告翻译的重要性

作者:    来源:    发布时间:2021-04-09 10:16:51    浏览量:0

   公司为了提升自己的企业形象,大量的投放广告是非常重要的,下面北京翻译公司给大家分享广告翻译的重要性是什么?

  In order to improve its corporate image, it is very important for a company to put in a large number of advertisements. What is the importance of advertisement translation?

    将各种广告的英语表达方式转化成汉语的表达方式的过程中翻译的工作显得非常重要。成功的翻译可以让产品更好的推销出去,增加企业的知名度,达到预期的效果。广告翻译的目的与广告是完全一致的,即达到好的促销诱导购买的作用,如果一则广告翻译的好,能被广大的受众所接受,那么这则广告的翻译才是成功的。

    Translation is very important in the process of translating English expressions of various advertisements into Chinese expressions. The successful translation can make the products sell better, increase the popularity of the enterprise, and achieve the expected results. The purpose of advertisement translation is exactly the same as that of advertisement, that is, to achieve the function of good promotion and purchase induction. If an advertisement translation is good and can be accepted by the broad audience, then the advertisement translation is successful.

    好的广告翻译能够更清晰的表达产品的功能,主旨以及广告所要传达的信息,由于历史文化等各方面因素的影响,不能单纯的直接译出表面的意思,单纯的译出原广告的文字,通过直译的方法译出效果是很不理想的,很多的人可能不理解广告所要传达的内容以及中心主旨,不能更好的理解产品,自己销售量就不能很高。

    Good advertisement translation can more clearly express the function, theme and information of the product. Due to the influence of historical culture and other factors, it can't translate the surface meaning directly. It's not ideal to translate the original advertisement text by literal translation. Many people may not understand the content and content of the advertisement If you can't understand the product better, you can't sell very much.

    要把广告翻译做好,在于译员一定要深刻的理解广告做要表达的深层意思,如果译员对广告的表达都是朦朦胧胧,概念迷糊不清的话,那结果自然可想而知。在译员完全明白广告的主旨以及中心思想的时候,才能更好的把广告翻译出来,更好的将广告所要传达的主旨表达出来。

    To do a good job in advertising translation, the translator must have a deep understanding of the deep meaning of advertising. If the translator is hazy about the expression of advertising, and the concept is not clear, the result can be imagined. Only when the translator fully understands the main idea of the advertisement can he better translate the advertisement and express the main idea of the advertisement.

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