Customer loyalty is very important to the enterprise. For the translation service industry, customer loyalty is more valuable for the enterprise. Now, Beijing translation company will share with you how to maintain customer loyalty?
1. Enterprise brand
We all know that a brand is used to identify the products and services of a certain seller or group of sellers and distinguish them from those of competitors. The famous brand is the guarantee of good quality, so the enterprise brand helps to promote product sales and establish the enterprise image. As a service industry translator, although not as strong as industrial products on the brand requirements, but if the formation of their own brand many customers will come, let customers more assured of the company. Ruike translation is a famous brand in the industry.
2. Translation service quality
Many studies show that service quality has a more direct and fundamental impact on customer loyalty. That is to say, the quality of service directly determines the loyalty of customers. Therefore, improving the quality of translation service will naturally improve customer loyalty. Translation is almost a pure service item, so the quality of translation service directly determines whether to continue to cooperate with you.
3. Customer satisfaction
The higher the customer's satisfaction is, the more willing the customer will be to buy. Translation is a service industry. Only when the customer is satisfied can we say that the order is completed. Despite the fierce competition in translation industry, customer loyalty will increase with the improvement of customer satisfaction. It can be said that customer satisfaction is one of the most important factors to promote customer loyalty, which is the first consideration of the translation industry. The customer satisfaction of rec translation company is over 95%.
4. Customer value factors
The relationship between companies and customers is ultimately a value exchange relationship that pursues their own interests and satisfaction. What customers are loyal to is the excellent value translation services provided by translation enterprises. It can be said that the service value provided by translation enterprises to customers plays an important role in the generation of their loyalty. The more excellent translation service, the more willing customers are to trust the translation to you, and the more willing they are to further cooperate.
5. The cost of switching companies
Conversion cost refers to the one-time cost when customers change from one supplier to another. In addition to monetary cost, there are psychological and time cost caused by uncertainty caused by a new supplier. Therefore, the higher conversion cost builds a higher conversion barrier. When customers change suppliers, it will involve high cost of capital, loss of customer discount and other costs, customers may not be willing to change suppliers. Ruike translation company provides credit return for old customers.
6. Convenience of company visit
Due to geographical location and other factors, customers can not visit the company easily, and then interview with relevant personnel of the company, which will also affect customer loyalty. If there are few or only one translation company in your location, customers may have a certain degree of loyalty. Once users find a more convenient or more satisfied translation company, customers will also lose.