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北京翻译公司-对广告的影响

作者:    来源:    发布时间:2020-09-22 10:13:47    浏览量:0

  对广告进行翻译的话,肯定是非常有助于产品的宣传,它跟其他文学、新闻不同,那么今天北京翻译公司小编来讲讲翻译对广告的影响。

  Translation of advertisements is certainly very helpful to the promotion of products. It is different from other literature and news. Today, the editor of Beijing translation company will talk about the influence of translation on advertisement.

  价值观的不同:中外文化之间存在差异,所以在进行翻译的时候,应该结合国情,根据国情来进行翻译,以便大众可以更好地接受产品,以及更好的理解产品,有了广阔的市场以及消费者的认知率才可以将产品卖得更好。

  Different values: there are differences between Chinese and foreign cultures. Therefore, when translating, we should combine the national conditions and translate according to the national conditions, so that the public can better accept the products and better understand the products. Only with the broad market and the cognitive rate of consumers can the products be sold better.

  心里结构的不同:由于文化和国情等各方面因素的影响,中国和国外的购物心里也是不一样的吗,中国的心里偏重于从众心理,人情至上,平均主义。而国外的人心理结构较复杂松散,“人本”、“认知”、“行为”为其基本内容,形成西方特有的文化心理。

  Different psychological structure: due to the influence of various factors such as culture and national conditions, is shopping psychology different between China and foreign countries? China's mind is biased towards conformity, human feelings are supreme and equalitarianism. However, the psychological structure of foreign people is complex and loose, and its basic contents are "humanism", "cognition" and "behavior", forming the unique cultural psychology of the West.

  不同的地域以及人文环境的影响:中国作为四大文明古国,处肥沃之地,以居住地为本衍出“家本位”,家庭观念强;而西方国家不及中华民族历史悠久,加之地域狭小,经常迁徙,家园观念淡化,强调自由的生活及个人冒险超越。

  The influence of different regions and cultural environment: China, as the four ancient civilization countries, is located in a fertile land, which derives "family standard" based on the place of residence, and has a strong family concept; while the western countries are not as long as the Chinese nation, because of their narrow geographical location, frequent migration, and the weakening of home concept, they emphasize free life and personal adventure and transcendence.

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